According to a 2014 study, the City of Omaha’s parking management was inefficient and did little to maximize parking resources. Parking spaces were difficult to find, particularly for visitors.
Peak parking times were 10 a.m. and 1 p.m. And nearly 20,000 spaces were open, during peak times, across the broader downtown area; according to the report findings. Parking & Mobility Division Manager Ken Smith used these results to work with the parking advisory committee, city staff and the Mayor’s office to recommend parking policy changes to maximize resources and minimize frustrations based on simple supply and demand, as well as a shared parking model. Using this pricing strategy, rates are balanced to provide greater options for downtown visitors.